I enjoy Netflix still. Not quite as big of a consumer as I used to be, but i still enjoy it. I don’t even really mind a price hike or a family plan or whatever. Including ads into it will be the end of the line for me though. I don’t like ads, I don’t want personalized ads, and I don’t want to start paying more simply for the privilege of removing the ads. It’s not much of a stretch to imagine then creating a new tier with some ads as the standard, and premium will be what we have now.